Private hire vehicle advertising

Find out about the different advertising you can use on your vehicle.

You need to provide us with details of the advertising you want to use before it is applied to your vehicle.

What you cannot advertise

Advertising cannot promote the following:

  • tobacco or vaping products
  • alcohol products
  • gambling
  • sexual themes
  • religious themes
  • political themes
  • anything likely to cause offence

If you apply large advertisements to the whole of the vehicle, then you must update the V5C logbook. The colour of the vehicle must be stated as ‘full livery’.

Advertising that affects safety

Advertising must not cover notices, signs or plates. If we feel that advertising is in such a condition that it has a negative effect on the safety or appearance of the vehicle, then your vehicle licence will be suspended with immediate effect. The suspension will be lifted once these issues have been corrected.